Corporate Sponsorship

Become an Underwriter

What exactly is underwriting?

Underwriting is a unique partnership with WMUK that affords your business the opportunity to build additional awareness in west Michigan. In return for your financial support, WMUK provides you with on-air recognition in an uncluttered radio environment targeted to an active, sophisticated, well-educated audience.

How do businesses benefit?

One benefit of underwriting is associating your business with the high editorial standards, ideals, and non-commercial mission of WMUK. Your underwriting message will reflect this quality and tone. Whether your objective is corporate/institutional positioning, loyalty marketing, brand awareness, or increased customer traffic, underwriting announcements on WMUK enhance your marketing mix. WMUK's discerning audience appreciates quality, service, and integrity. Being an underwriter demonstrates your active support of a respected public service that values the fine arts and high journalistic standards.

Do you want to learn more?

Please call WMUK at (269) 387-5647 and we will be pleased to consult with you to review our informative packet detailing our programs, demographics and underwriting rates.

WMUK Underwriters

American Mass Media, Inc.

Andy Boesky Chiropractor

Arts Council of Greater Kalamazoo

Bach Festival of Kalamazoo

Bell’s Inspired Brewing

Blackhawk Bar & Grill


Brass Band of Battle Creek


Buy Local Greater Kalamazoo

Calvin College

Cares – Community AIDS Resource and Education Services

Kalamazoo Regional Chamber of Commerce

Chamber Music Festival of Saugatuck

The Civic

The City of Portage

Climb Kalamazoo

Constance Brown Hearing Centers

Consumers Credit Union

Coping With Divorce - Kalamazoo

Crescendo Academy of Music

DeNooyer Chevrolet

Dining Out for Life – Dine Out, Fight AIDS

Duncan Aviation

Early Music Michigan

Educational Community Credit Union

Encore Publishing Group

Fontana Chamber Arts

The Gilmore International Keyboard Festival

Goodrich Quality Theaters

Goodwill Industries of Southwest Michigan


Great Lakes Acoustic Music Association

GutterSpring Rain Gutter Cover

Hospice Care of Southwest Michigan

The Kalamazoo Gay Lesbian Resource Center

Irving S. Gilmore Foundation

Kalamazoo/Battle Creek International Airport

Kalamazoo Community Foundation

Kalamazoo Film Society

Kalamazoo Institute of Arts

Kalamazoo Public Library

Kalamazoo Singers

Kalamazoo Symphony Orchestra

Kindelberger Summer Festival of the Performing Arts

Krasl Art Center

Ladies Library Association of Kalamazoo

LKF Marketing

Lake Village Homestead

Lake, Waldorf & Schau, Plc.

Lawton Ridge Winery

mpd2 – Northwestern Master of Product Design and Development

Mediaconnexions TV, News, Radio, www

Mediation Services of Southwest Michigan

Metro Toyota

Michigan Nature Association

Michigan Soybean Checkoff

Miller Auditorium

Miller Davis

The Morris Performing Arts Center

National Public Media

National Shows 2

Nature Connection of Kalamazoo

The Notre Dame Executive MBA

Owen Group Ltd.

Park Trades Center

Paris Cleaners & Laundry

Portage Printing

Portoluz – Building Sanctuaries for Progressive Culture

Kalamazoo People’s Food Co-op

Riviera Theatre

Saugatuck Center for the Arts

Schupan & Sons Inc.


Solspring Salon

The Southwest Michigan Black Heritage Society

Special Lite

The Kalamazoo State Theater

St. Augustine Cathedral

Suzuki Academy Kalamazoo

The Thomas M. Cooley Law School

Taste of Kalamazoo

Tiffany’s Wine & Spirit Shoppe

United Way of the Battle Creek and Kalamazoo Region

Water Street Coffee Roaster

Wellspring Cori Terry & Dancers

WMU Department of Dance

WMU School of Music

WMU College of Fine Arts

WMU College of Education and Human Development

WMU Center for the Humanities

WMU Richmond Center for Visual Arts

WMU Office of Development and Alumni Relations

W J Schroer Social Marketing

The Greater Kalamazoo Women’s Lifestyle Expo

Vicksburg Community Schools

Vicksburg Performing Arts Center

Village of Paw Paw

West Michigan Glass Art Center