You can see how different Tesla is from the rest of the car companies at a place like the LA Auto Show. At the Tesla booth, there's no glitz, or models leaning seductively. But it's swamped during a showing for journalists.
One of three Tesla car models on display at the show is the Model 3, aimed at the mass market. It's not only the car that's supposed to take Tesla mainstream but also the one to bring it to profitability.
But CEO Elon Musk's company has missed its production goals, and analysts wonder whether he's spreading himself too thin.