Kellogg and its foundation "Kellogg Corporate Citizenship Fund" plan to increase access to breakfast around the world.
(Battle Creek Enquirer story) The company says it's "Breakfast for Better Days" initiative will donate 1-billion servings of cereal and snacks to children and families worldwide by the end of 2016. The Battle Creek-based company will also give $1-million in grants this year to non-profit groups to expand breakfast programs in the United States.