Morning Edition

Monday - Friday 6am - 10am
Renee Montagne and Steve Inskeep

Waking up is hard to do, but it’s easier with NPR’s Morning Edition.  Hosts Renee Montagne and Steve Inskeep bring the day’s stories and news to radio listeners on the go. Morning Edition provides news in context, airs thoughtful ideas and commentary, and reviews important new music, books, and events in the arts.  All with voices and sounds that invite listeners to experience the stories.

The range of coverage includes reports on the Supreme Court from Nina Totenberg; education from Claudio Sanchez; health coverage from Joanne Silberner; and the latest on national security from Tom Gjelten. Steve and Renee interview newsmakers: from politicians, to academics, to filmmakers.  In-depth stories explore topics like “digital generations” about the effect of technology on the way we live; special series delve into the intersection of science and art, and find untold stories of the country’s Hidden Kitchens.

Morning Edition, it’s a world of ideas tailored to fit into your busy life.

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Shots - Health News
3:16 am
Mon November 4, 2013

Getting Your Microbes Analyzed Raises Big Privacy Issues

Say hello to your microbiome, Rob Stein. Our intrepid correspondent decided to get his gut bacteria analyzed. Now he's wondering if he needs to eat more garlic and onions.
Morgan Walker NPR

Originally published on Tue November 5, 2013 3:28 pm

After spending months working on a series of stories about the trillions of friendly microbes that live in and on our bodies, I decided it might be interesting to explore my own microbiome.

So I pulled out my credit card and paid the $99 needed to sign up for the American Gut Project, one of a couple of "citizen science" or crowdsourced microbiome projects.

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Strange News
5:41 am
Fri November 1, 2013

Hallmark Under Fire For Dropping 'Gay' From Christmas Lyric

Originally published on Fri November 1, 2013 6:46 am

A Hallmark Christmas ornament has drawn criticism from people who accuse the greeting card company of political correctness and anti-gay bias. The ornament — a tiny sweater — is decorated with the words "Don we now our FUN apparel!" "Fun" replaces the word "gay" from the line in the Christmas song "Deck the Halls." Hallmark says it was trying to avoid misinterpretation and should never have made the change.

Middle East
5:36 am
Fri November 1, 2013

Iranian Hard-Liners Plan 'Grand Day Of Death To America'

Originally published on Fri November 1, 2013 6:46 am

Transcript

RENEE MONTAGNE, HOST:

Good morning, I'm Renee Montagne.

We've gotten used to seeing rallies in Iran where protestors chant death to America. But even before the new president's charm offensive, that slogan had waned, so much so that some hard-liners are planning a Grand Day of Death to America: Monday, the anniversary of the takeover of the U.S. Embassy in 1979. And Revolutionary Guards promise the slogan will once again echo across the nation.

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

NPR Story
5:11 am
Fri November 1, 2013

Barneys Lawsuit Puts Spotlight On Race And Branding

Originally published on Fri November 1, 2013 6:46 am

Steve Inskeep talks to freelance writer Johnnie Roberts and NPR's Gene Demby about the branding of high-end products — and the implications when companies specifically court, or exclude, consumers based on race.

Planet Money
3:21 am
Fri November 1, 2013

How Much Is NPR's Brand Worth? $400 Million!*

Charles Dharapak AP

Originally published on Fri November 1, 2013 6:19 pm

*This number is a very, very rough approximation

How much is a brand worth? Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name.

Oscar Yuan's job is to answer this question. He's a vice president at the brand consulting firm Millward Brown Optimor.

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