Pure Michigan

12:40 pm
Fri May 2, 2014

Report Shows Tourists spent $18.7-Billion in Michigan in 2013

Lead in text: 
Pure Michigan is preparing to launch new $6.2-million summer regional advertising campaign
Tourism spending continues to grow in Michigan. Visitors spent $18.7 billion dollars in the Great Lakes State in 2013, according to a yearly report by D.K. Shifflet & Associates. That includes a record $13.8 billion in leisure travel spending. In 2012, visitors spent $18 billion in Michigan. In 2011, they spent $17.7 billion.
8:22 pm
Mon April 21, 2014

Travel Michigan Leader Retiring

Lead in text: 
The "Pure Michigan" campaign won numerous awards for promoting the state's tourist attractions
George Zimmermann steps down this week as head of Travel Michigan, ending more than 12 years as the chief promoter for the state's $15 billion tourism industry that's identified with the "Pure Michigan" branding and promotional campaign. Under Zimmermann's leadership, Travel Michigan created the Pure Michigan promotion with ad firm McCann Erickson in 2006.
Read More: http://mibiz.com
1:16 pm
Mon September 2, 2013

Snyder wants more Chinese tourism in Michigan

Lead in text: 
Last year, Chinese tourists spent more than $100 billion in the U.S., 37 percent more than in 2011.
LANSING - The Chinese spend more on international tourism than any other country, and Michigan hopes to cash in on their growing appetite for travel. Tourism is a key focus of Gov. Rick Snyder's upcoming trade mission to Asia.
10:10 am
Mon March 4, 2013

State officials want to expand "Pure Michigan" into international markets

Lead in text: 
Director says expansion is next obvious step after regional and national campaigns
An ambitious five-year strategic plan for Michigan's tourism industry aims to draw far more travelers to the state, boost the economic impact by nearly 20 percent and begin to take the "Pure Michigan" brand around the world.
Read More: http://mibiz.com