Pure Michigan

GRAND RAPIDS, MI - A cold, wet winter didn't hamper Michigan's ability to attract tourists in 2014, according to a report Michigan State University researchers released at the Pure Michigan Governor's Conference on Tourism on Monday. (MLive)

Pure Michigan is preparing to launch new $6.2-million summer regional advertising campaign

The "Pure Michigan" campaign won numerous awards for promoting the state's tourist attractions

Last year, Chinese tourists spent more than $100 billion in the U.S., 37 percent more than in 2011.

Director says expansion is next obvious step after regional and national campaigns