corporate responsibilty

J. Scott Applewhite / The Associated Press

Western Michigan University Communication Professor Keith Hearit says a good public apology acknowledges wrongdoing, includes steps to make sure the transgression doesn’t happen again, and a penance such as paying restitution. But he says most apologies from public figures, corporations and institutions are ineffective.


WMUK

The group Forest Heroes has spent part of the fall calling for Kellogg to end its partnership with agribusiness corporation Wilmar International.