Underwriting

Become an Underwriter


What exactly is program underwriting? 

Underwriting is a unique partnership with WMUK 102.1 FM that affords your business or organization the opportunity to build additional awareness in Southwest Michigan and Northern Indiana. In return for your financial support, WMUK provides you with on-air recognition in an uncluttered radio programming environment targeted to an active, sophisticated, well-educated audience. You can view our underwriting kit as a flip book at this link.

How do you benefit? 

One benefit of underwriting is your association with the high editorial standards, ideals, and non-commercial mission of WMUK. Your underwriting message will reflect this quality and tone. Whether your objective is corporate / institutional positioning, loyalty marketing, brand awareness, or increased customer traffic, our underwriting announcements can enhance your marketing mix.

WMUK's discerning audience appreciates quality, service, and integrity. Being an underwriter demonstrates your active support of a respected public service that values news and information programming, as well as a commitment to the arts in our region. 

Learn more today

Call me at (269) 387-5647 or email anders.dahlberg@wmich.edu to learn more about underwriting our programs. You can click on the links below for a .pdf  file of our Underwriting Booklet and for our most recent rate card with audience information. Please contact me directly at any time if you have questions.