Become an Underwriter

What exactly is program underwriting?

Underwriting is a unique partnership with WMUK 102.1 FM that affords your business or organization the opportunity to build additional awareness in Southwest Michigan and Northern Indiana. In return for your financial support, WMUK provides you with on-air recognition in an uncluttered radio programming environment targeted to an active, sophisticated, well-educated audience.

How do businesses benefit? 

WMUK Underwriting
Credit John Townsend, Graphic Designer

One benefit of underwriting is associating your business with the high editorial standards, ideals, and non-commercial mission of WMUK. Your underwriting message will reflect this quality and tone. Whether your objective is corporate / institutional positioning, loyalty marketing, brand awareness, or increased customer traffic, our underwriting announcements can enhance your marketing mix.

WMUK's discerning audience appreciates quality, service, and integrity. Being an underwriter demonstrates your active support of a respected public service that values news and information programming, as well as a commitment to the arts in our region. 

Learn more today.

Call us at (269) 387-5647 or email anders.dahlberg@wmich.edu to learn more about Business Underwriting. You can  click on the link below for a .pdf ready to download file of our Underwriting Booklet. Please contact us directly for the most current spot rates.