Kellogg Revenue Falls in First Quarter

8:10 pm
Thu May 1, 2014

Kellogg Revenue Falls in First Quarter

Lead in text: 
Battle Creek-based company says it's focused on restructuring plan
Kellogg Co.'s revenue fell 3.1% in the first quarter as consumers in developed markets continued to turn away from breakfast cereal. The maker of Special K, Pringles and Pop-Tarts said it expects sales to resume growth in the current quarter after the company invested more in advertising.