State officials want to expand "Pure Michigan" into international markets

10:10 am
Mon March 4, 2013

State officials want to expand "Pure Michigan" into international markets

Lead in text: 
Director says expansion is next obvious step after regional and national campaigns
An ambitious five-year strategic plan for Michigan's tourism industry aims to draw far more travelers to the state, boost the economic impact by nearly 20 percent and begin to take the "Pure Michigan" brand around the world.
Read More: http://mibiz.com