State officials want to expand "Pure Michigan" into international markets

Mar 4, 2013
Lead in text: 

Director says expansion is next obvious step after regional and national campaigns

Source: Mibiz

An ambitious five-year strategic plan for Michigan's tourism industry aims to draw far more travelers to the state, boost the economic impact by nearly 20 percent and begin to take the "Pure Michigan" brand around the world.

Read more at: Mibiz