Travel Michigan Leader Retiring

8:22 pm
Mon April 21, 2014

Travel Michigan Leader Retiring

Lead in text: 
The "Pure Michigan" campaign won numerous awards for promoting the state's tourist attractions
George Zimmermann steps down this week as head of Travel Michigan, ending more than 12 years as the chief promoter for the state's $15 billion tourism industry that's identified with the "Pure Michigan" branding and promotional campaign. Under Zimmermann's leadership, Travel Michigan created the Pure Michigan promotion with ad firm McCann Erickson in 2006.
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